UMX Studio
A marketing lead is responsible for leading the marketing efforts for a Studio, and games. They estimate market demand and lead a marketing team to develop and implement creative and unique strategies to drive users’ interest through multiple media channels.
Job Responsibilities:
- Responsible for company marketing and communications strategies and overall branding and image.
- Prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget, and analyze the market and competitors. guide a marketing department, including the work of marketing managers
- -Set KIPs every quarter, for example (Campaigns – engage users – subscriptions – download – user retention )
- Good experience in marketing mobile games -. apps
- He\She should be able to Plan for digital campaigns on social media and Google Ads, Apple search campaigns, Snapchat Ads..etc.
- Experienced in evaluating and improving Designs\Videos for social posts and digital Ads in the most creative way to drive downloads or increase followers.
- Improve the ASO in Apple, and Google and feature the stores.
- Maintain deep knowledge of the local and international mobile gaming market.
- Analyze marketplace trends, competitors, marketing, and content strategies to identify innovation and growth opportunities.
- Oversee all business, product, marketing, and operations activities to ensure the productivity of desired results and consistency with overall strategy and mission.
- Innovate and initiative by using machine learning.
- Reports and analytics for all current and paid users and improve it with actions.
- Increase LTV.
- Integrate MMP and achieve the best ROI.
- Any task related to game marketing.
Important Skills :
Team lead.
Planner and executive.
Gamer or knowledge of the behavior of gamers.
Self-organized and professional in time management + follow-up tasks on a timeline.
Knowledge in SEO & ASO.
Familiar with Apps and new technologies.
Fast-self learner.
Fluently in English.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
- 3-5 years of experience in marketing roles, focusing on the gaming industry or related technology sector.-
- Proven success in developing and executing creative marketing campaigns that drive customer engagement and product awareness.
- Strong understanding of Google Ads,TikTok Ads, Snapchat Ads, Apple search Ads and Meta Ads
- Excellent communication, presentation, and interpersonal skills.
- Familiar with MMP tool
- Proficiency in digital marketing tools, analytics platforms, and social media channels.
- Passion for gaming and a deep understanding of the gaming ecosystem.
- Saudi